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This project is to redesign the package & graphics on takeout boxes for Lunasia Dimsum House
LUNASIA
Originated in Alhambra, CA, Lunasia is known for its delicate Chinese dishes and a wide range of dim sum (点心), a traditional Cantonese food prepared as "small bites" and served with tea.
BRANDING CONCEPT
· Bring people together.
Not only for dim sum itself, but for all the things that come with it. After all, the best dim sum experience is shared with families gathering around a large circular table.
· Hand-made —— Authentic
Honor the tradition of dim sum and add a modern twist to create an exciting and fulfilling culinary experience.
RESTAURANT RESEARCH
Jumbo Shrimp Har-Gow is one of the most classic dim sums
JUMBO SHRIMP VISUALIZATION
PACKAGE IDEATIONS
THE GOLDEN GONG OF LUNASIA
LUNASIA PREMUM TAKEOUT BOX
LUNASIA DIMSUM JAR
POINT OF PURCHASE
ELEMENTS
FRONT VIEW & COLOR PALETTE
ISOMETRIC ELEMENTS
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